Meta's handling of scammy advertisers has come under increased scrutiny in recent months after Reuters reported that researchers at the company at one point estimated that as much as 10 percent of its ad revenue could be coming from scams and banned products. The fact that Meta has made billions of dollars from problematic advertisers has also caused the company to be slow to take action against repeat offenders.
Chris BaraniukTechnology Reporter
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Some merchants run their affiliate programs internally, while others choose to contract out management to a network or an external agency.